Case Studies

CLIENT: Aftermarket retail sales of diesel performance products for light-duty trucks in the US and Canada

SCOPE OF WORK: Strategic planning, advertising, PR, website

LENGTH OF RELATIONSHIP: Current client for the past two years

RESULTS: Client transitioned from a family style company to an established leader in the diesel performance industry. A new image was established and awareness levels were raised considerably

CLIENT: Dealership retail sales of Porsche and Audi vehicles, along with parts and service

SCOPE OF WORK: Advertising and public relations planning and implementation along with frequent sales promotions

LENGTH OF RELATIONSHIP: Five years with Barnhart Advertising

RESULTS: Company grew substantially over several years before the owner sold the business and opened other car dealerships.

CLIENT: Leading Mercedes-Benz dealership in the Denver area

SCOPE OF WORK: Business planning, marketing communications, advertising and public relations

LENGTH OF RELATIONSHIP: Seven years with Barnhart Advertising

RESULTS: Dealership maintained its leadership position and grew its business substantially. The brand was revitalized and a stronger image was created

CLIENT: Jeppesen (aviation navigational aids worldwide)

SCOPE OF WORK: Helped promote new, computerized navigation software for aircraft while maintaining the subscription base for paper charts - along with many other new product projects

LENGTH OF RELATIONSHIP: Over 15 years with both Barnhart Advertising and Barnhart/CMI

RESULTS: Client has always been impressed with the quality of work performed in the promotion of the company and its products

CLIENT: Pilatus Business Aircraft

SCOPE OF WORK: Create a name for the US division, promote it nationally and and help introduce the PC-12 turboprop aircraft

LENGTH OF RELATIONSHIP: Two years with Barnhart/CMI

RESULTS: Successfully introduced Pilatus and its aircraft products to the US through public relations, advertising and sales materials

Capt. Jepp and the Little Black Book

Terry, and his co-author, Pulitzer nominee Flint Whitlock, completed a national best-selling biography on the life of Elrey B. Jeppesen.

Capt. Jepp, early-day barnstormer, United Airlines pilot and founder of the Jeppesen company did more for aviation safety than anyone else. Today, over 90% of pilots worldwide use Jeppesen navigation aids.

Since the book was introduced, Terry and Flint have received national recognition from the aviation community for their efforts.

CLIENT: Dine in and takeout business for Pizza Hut Rocky Mountain Region (seven states)

SCOPE OF WORK: Provided media planning/buying, facilitating franchisee/company co-op meetings and created large-scale promotions

LENGTH OF RELATIONSHIP: Over 10 years with Barnhart Advertising

RESULTS: Created award-winning promotions that were used both regionally and nationally. Brought the company and franchisees closer together, helped grow their business incrementally through effective media planning and buying. Also, created local store marketing programs and named “National Pizza Hut Agency of the Year” several times.

CLIENT: Regional (five states) public relations and promotions for Starbucks Coffee

SCOPE OF WORK: Handled the opening of all new Starbucks stores, helped with test marketing several new Starbucks products

LENGTH OF RELATIONSHIP: Seven years with Barnhart/CMI

RESULTS: PR dollars were compared with ad dollars and the amount of print and broadcast coverage Starbucks gained. The agency's PR coverage consistently won out over the same ad dollar equivilant, surpassing Starbucks PR standards nationwide.

CLIENT: Krispy Kreme store openings in various Colorado locations

SCOPE OF WORK: Helped pioneer how Krispy Kreme stores should be opened in new markets. Krispy Kreme was a relatively new doughnut store concept at the time.

LENGTH OF RELATIONSHIP: Two years with Barnhart/CMI

RESULTS: The Krispy Kreme County Line store in Denver became the most successful grand opening of any Krispy Kreme nationwide. Signifincant national publicity was gained from this incredibly successful grand opening. The County Line store became the national model for Krispy Kreme store openings.

CLIENT: The Colorado Rockies

SCOPE OF WORK: Launched the franchise and generated excitement both in the community and around the country

LENGTH OF RELATIONSHIP: Four years with Barnhart Advertising

RESULTS: Through powerful television commercials and print ads, we branded the Colorado Rockes as ôBaseball at a Whole New Level.ö This success helped the Rockies get a jump start on season ticket sales and to gain widespread fan support of the team, its ownership and management

CLIENT: The Denver Broncos

SCOPE OF WORK: Promoted a new stadium ballot initiative and convinced voters that a new stadium was both important and necessary

LENGTH OF RELATIONSHIP: Six months with Barnhart/CMI

RESULTS: The $400 million ballot initiative passed by a wider margin than the polls suggested.

Handled two Broncos Super Bowl parades and pep rallies in downtown Denver, working with local and national sports media

CLIENT: The Colorado Avalanche

SCOPE OF WORK: Created impactful promotions that helped increase ticket sales and generated excitement for the team

LENGTH OF RELATIONSHIP: Two years with Barnhart/CMI

RESULTS: Ticket sales went up dramatically and the team went on to win the Stanley Cup

Handled the Stanley Cup parade in Denver, working with local and national sports media

CLIENT: Summer Vail - including promotion of the resort and its many summer activities

SCOPE OF WORK: Created advertising and public relations programs that attracted both destination and front range guests and worked with the Vail town board in satisfying all business interests

LENGTH OF RELATIONSHIP: Four years with Barnhart/CMI

RESULTS: Changed the perception that Vail was only appealing in winter to one that positioned Vail Summer as something special. Businesses reaped the benefits.

CLIENT: The City and County of Denver, which owns Winter Park Resort

SCOPE OF WORK: In a highly competitive environment, increased skier visits to Winter Park and Mary Jane, and helped promote the growth and expansion of the resort to front range and destination skiers

LENGTH OF RELATIONSHIP: Six years with Barnhart/CMI

RESULTS: Began changing the image of Winter Park to one of excitement, featuring more runs, more lifts and greater facilities at the ski area base

CLIENT: Breckenridge Resort

SCOPE OF WORK: Promoted both the ski resort and the opening of Peak 8, a new mountain expansion of steep terrain

LENGTH OF RELATIONSHIP: Five years with Barnhart Advertising

RESULTS: Created national award-winning television commercials, print ads and PR that helped the resort promote not only its beginner, intermediate but to begin to position Breckenridge as an area that has steeper runs that appeal to the more expert skier. Peak 8 was an immediate success.

CLIENT: Qwest Communications

SCOPE OF WORK: Channel marketing assignments to business customers throughout the design and production of highly creative collateral materials and product branding projects.

LENGTH OF RELATIONSHIP: Numerous projects for four years with Barnhart/CMI

RESULTS: Created literally hundreds of collateral materials to help support Qwest products and services.

CLIENT: GE Access, Boulder global channel development partner for computer products and solutions, with Sun Microsystems as its key client

SCOPE OF WORK: Created strategic marketing communications tactics to motivate channel customers to purchase Sun products

LENGTH OF RELATIONSHIP: Six years with Barnhart/CMI

RESULTS: Both Sun and GE were extremely pleased with the work that was created and the impressive results for the channel they serve. Several industry awards were earned.

CLIENT: IBM Business - channel marketing

SCOPE OF WORK: Worked with a large business channel division of IBM to produce ads and collateral materials for their business customers and prospects

LENGTH OF RELATIONSHIP: Seven years with Barnhart/CMI

RESULTS: Business grew substantially over the seven years and much of that growth was attributed to the agency's creative thinking and the ability to meet strict budgets and tight deadlines.